Shekhar Kapur making Animation movie on a Cockroach

"I am making an animation film on a cockroach, called 'Very Aesthetic Cockroach'. It is the story of a cunning yet endearing cockroach, named Vicky. He has friends all over the world – in Greece, Spain, Russia, etc. " said Shekhar Kapur in a quiet excited way.
He has found out that cockroaches can survive the holocaust, and is quite kicked about it. Then he wonders why humans rule the Earth, when it rightfully belongs to the cockroaches. He has somehow managed to convince AR Rahman to be on board for this project. Titled Suitable Cockroach, the film is being worked upon by animation studio, Prana. Kapur, who is known for his story telling, is scripting the film. The story of Suitable Cockroach revolves around the most hated Asian creature - the cockroach. What's more, Kapur plans release the movie on the internet first, after which the theatrical release will follow.Speaking to Businessofcinema.com, Kapur says, “I never go by what’s being done. The new media is a fascinating medium and I would love to experiment my film on the net. I intend to release it on YouTube.com first.” About the expected returns, he adds, “Downloads are the most expected returns for a film being out on net first. I will be setting a new trend.” Kapur has been approached by some animation studios to ink film deals. He informs, “I am in talks with an animation studio called Animal Logic based in Sydney. It will be a one film deal.” This apart, he is also planning to upload all his work in relation to Paani on the net in terms of designs, pictures and blogs. When queried on the reason behind this, he says, “I want my audience to get linked with the movie, so that when they watch the film they feel that they are a part of the cast and crew. It is wonderful to communicate, I am the producer-I can do it.”

Indian advertising scaled a new high

Indian advertising has just scaled a new high. India has moved up six notches from 21 to 15 in the list countries with the highest advertising awards, according to the Gunn Report of 2007. India has moved ahead of China, New Zealand, Mexico and South Africa, among others, to notch up a total of 39 points for award winning campaigns in Print, TV and Interactive. In addition to this, HappyDent Palace, one of the most awarded commercials from this year, made it to the top 10 most awarded commercials in 2007.
Besides HappyDent, only one other Indian ad made it to the most awarded list. Ogilvy & Mather’s ad for Indian Association for Adoption, which was the 12th most awarded print campaign of 2007. The most awarded TV ad was Sony Bravia’s Paint ad, created by Fallon, while the print honours went to Clima Bicycle Locks, created by Leo Burnett Bangkok. As a result of creating two highly awarded ads, both McCann Erickson and O&M have made it to the list of most awarded agencies globally. McCann stood joint 22nd while O&M stood joint 45th. This year, the Gunn Report has also included interactive as a category to evaluate creative performance for agencies, and a few Asian countries haven’t had enough to show in this category. Had India been evaluated on Print and TV scores alone it would have been ranked 13th. The most awarded agency for 2007 went to TBWA/Chiat/Day (New York) which was ranked a lowly 43 last year while BBDO retained the most awarded agency network for 2007, making it five wins out of nine Gunn Reports.
Click to read for more from The Econimic Times

The Golden Cursor Animation Award

As the Indian animation revolution gathers momentum and readies to conquer the world, CNBC-TV18, India's leading business medium along with Arena Animation have instituted The Golden Cursor Excellence in Animation Awards powered by Animation Xpress.Com which is the World's No 1. source for News, Information and connectivity with Indian Animation, VFX & Gaming. These awards will present to the world, the true heroes of the Indian Animation industry. The entire industry will participate in this pioneering initiative. An eminent jury panel will then evaluate the nominations. The winners of these prestigious awards will then be felicitated in a gala ceremony later in the year.
The awards are a benchmark for excellence in animation in India and will empower the industry to its next level of growth. You are the driving force and a hero of the Indian animation revolution. It is now your time to shine and present to the world your creative genius.
Click to Know More
Categories
Download Form
Contact for more information

Gaming industry's challenges in India

While gaming as an industry is growing in India, distribution, pricing and perception are three key challenges preventing rapid growth.India's broadband penetration and government tariffs on gaming consoles are stifling growth, said India's leading gaming companies, in a panel discussion at Nasscom Animation and Gaming India 2007. Microsoft country manager entertainment and services division Mohit Anand said that the company made several observations of the Indian gaming market. "We've learnt that the Indian gamer wants the latest and the best content at the same time when it releases internationally. Sales of Halo 3 in India have exceeded about 10,000 units already and considering the current size of the market, this is very encouraging."However, distributing content is a major drawback. It is still a logistic challenge to have it on retail shelves on the day of its international release," he pointed out.Microsoft launched its Xbox 360 last year in India and in November will bring the Xbox 360 Live. "We've realised that this is a very complex business and having an online plan in the gaming experience can be a killer app," he asserted. Zapak Digital Entertainment COO Rohit Sharma said that while casual online gaming was picking up in India, there is need for segmentation. "There is a need to check how content should be segmented. You must include social networking features and promote community sites within gaming portals to ensure that gamers are loyal to your portal," he said. Indiagames founder and director Vishal Gondal highlighted the need for low-cost revenue model for starters, to receive mass adoption. "What we did, was to get the lowest common denominator to sample the aggregation of the best content on mobile, for a small amount. We can then track the kind of handset infrastructure and graphic card the consumer uses and deliver the same information to technology companies, thus initiating new relationships with them. This creates a possibility of upscaling revenue models." Contests2Win founder and chairman Alok Kejriwal pointed out that it was important to offer the consumer an option to make money while playing the game as well. "So you have a gamer who's paid an amount to race this really cool car, collect stickers and be the king of the game. Now you've to offer a value proposition to him, where he can, say auction his car to another gamer in exchange for a handsome price."