Cadbury gorilla is voted favourite TV ad for 2007

Cadbury’s have just launched a £6.2m campaign for Dairy Milk featuring a gorilla playing the drum solo of Phil Collins’ track ‘In the Air Tonight’. The ad was written and directed by Sony Bravia ‘balls’ creative director Juan Cabral of Fallon London. Rather than wet our appeite for gorgeous tasting chocolate, the ad simply aims to entertain.Laurence Green, planning director of Fallon, “Cadbury traditionally did well-built ads for the interruption age when consumers had an implicit media deal with advertisers. In exchange for free TV they would allow us to interrupt their programmes with commercials,” says Green. “The nation has a massive soft spot for CDM and it is deeply embedded in the national psyche. For a brand that is so well known, it’s arguable whether the old style interruption advertising model is the best model for the future. So we are trying to engage more genuinely with our audience.”
The website TellyAds.com named the top 20 favourite adverts based on the number of times each clip was viewed online. Its founder, Jon Cousins, said: "There are those who say TV advertising has had its day, but a lot of people who visit our site tell us they think the ads are often better than the programmes. It's interesting to see that there have been around 4,000 new TV adverts produced this year alone. Created by the award-winning Fallon agency in London, the commercial has stimulated great interest, partly because it does not feature the product until the very end. (Guardian)

Indian advertising scaled a new high

Indian advertising has just scaled a new high. India has moved up six notches from 21 to 15 in the list countries with the highest advertising awards, according to the Gunn Report of 2007. India has moved ahead of China, New Zealand, Mexico and South Africa, among others, to notch up a total of 39 points for award winning campaigns in Print, TV and Interactive. In addition to this, HappyDent Palace, one of the most awarded commercials from this year, made it to the top 10 most awarded commercials in 2007.
Besides HappyDent, only one other Indian ad made it to the most awarded list. Ogilvy & Mather’s ad for Indian Association for Adoption, which was the 12th most awarded print campaign of 2007. The most awarded TV ad was Sony Bravia’s Paint ad, created by Fallon, while the print honours went to Clima Bicycle Locks, created by Leo Burnett Bangkok. As a result of creating two highly awarded ads, both McCann Erickson and O&M have made it to the list of most awarded agencies globally. McCann stood joint 22nd while O&M stood joint 45th. This year, the Gunn Report has also included interactive as a category to evaluate creative performance for agencies, and a few Asian countries haven’t had enough to show in this category. Had India been evaluated on Print and TV scores alone it would have been ranked 13th. The most awarded agency for 2007 went to TBWA/Chiat/Day (New York) which was ranked a lowly 43 last year while BBDO retained the most awarded agency network for 2007, making it five wins out of nine Gunn Reports.
Click to read for more from The Econimic Times

Warner Bros. to distribute Nikhil Advani's 'Made in China'

Warner Brothers Pictures has inked a worldwide distribution deal for Made in China, a Hindi film to be produced by Ramesh Sippy and directed by Nikhil Advani. According to an official release, the shooting for the film which for the first time will see an Indian production in China, is expected to get underway in January 2008. The film, written by Sridhar Raghavan (Khakee, Bluffmaster), stars Akshay Kumar and Deepika Padukone and music composers are Shankar-Ehsaan-Loy. The story is centred around Kumar who plays the role of Sidhu, a lowly Mumbai cook mistaken for a martial arts hero.Warner Bros entertainment India country manager Blaise Fernandes said, "We are excited and proud to be working with such respected partners as Ramesh Sippy and Orion. We will count on our partners' expertise and will do everything in our power to make a well-crafted, popular and successful Indian film."Advani will be helming an action film for the first time. He has previously directed the drama-musicals Salaam-E-Ishq and Kal Ho Na Ho. Besides directing Sholay, Ramesh Sippy has produced films such as Bluff Master and Taxi No 9211.

2D Animated Advertisement

Watch "Thakur Ka Intequam" at http://www.thakurkainteqam.com/
A 2D animation created by Webchutney for orbit white chewing gum advertisement.

Cadbury Mini 2D animated TVC by Famous House of Animation

Mumbai based Famous House of Animation has recently created a refreshingly wonderful 2D animated TVC for Cadbury Mini.
The TVC Nanha Jadugar was worked on by 20 artists and was completed in 22 days.
Divided into three sections the story of the commercial revolves around a kid magician ‘Nanha Jadugar‘, who turns big things into small to entertain his friends.
The Creative Director, Famous House of Animation E. Suresh shared, "I was very clear that this will work very well with 2D. And 2D has once again become rare in terms of its presence in the TV ads. 3D and clay have become very popular lately, so I felt a need to showcase more variants within the 2D animation category to make people bold enough to go for this medium."
The first section has the Nanha Jadugar making his dad‘s car into a toy car but fails to get it back into its original size. Dad is furious, the kids run off.
The second situation is where the small kids play cricket against big bad boys and Nanha Jadugar comes to their rescue by making the opponent bats-man‘s bat really tiny like an ice-cream spoon and gets him clean bowled. The big bad boys get furious and the kids run off.
In the last section the kids feel like having Perk and other Cadbury products, but they have only Re 1 and 2. So, the Nanha Jadugar swings into action by making a section of Cadbury products smaller in sizes to make them available at the same price. The kids are all excited with the new twist in the story for once without any repercussions like the earlier situations.
Suresh said, "2D as a style seems to be very unimpressive when one has to take a client through to get him/her on board of a 2D animation production ship. It is comparatively easy with 3D and clay animation. Many clients view clay as a very exclusive medium to use and rightly so as the craftsmanship availability is rarer and that makes it very expensive too."
"But we in India, especially our TV audience are not oriented at all to the wide range of possibilities that 2D animation as a medium can offer. I would jump at an opportunity to make a stylized animated ad any day given the right amount of time, budget and patience" he concluded.