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Rajnikanth will be seen adorning the character of a charming Hero in Sultan which is going to be an out and out action flick set up in an ancient background with a gripping storyline. The duration of the second trailer released is 1 min 43 sec. It unveils the look of Rajnikanth in the movie, the set up of the period depicted and stylization used and shows the fight sequence between Sultan and his enemies.
Karthik G, Chief Marketing Office of Ocher Studios and Executive Producer of Sultan, said, "This is the first time in Tamil Cinema that somebody has launched a trailer and used it as the starting point of the movie, otherwise in Chennai it is always some pooja or havan. We have initiated our project with teasers and trailers and that's something novel here. We have put in a lot of planning to strategically schedule the release of trailers."
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