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DotAsia Organisation has launched the Celebrity Pioneer Program, offering Indian celebrities the priority to register their domain name with .asia before the registrations are opened for public later this month on 20 February 2008. Early adopters of the programme include Indian cricketer Kapil Dev, pop singer Shibani Kashyap, a TV star Rakshanda Khan, 'Indian Idol' fame Rahul Vaidya, and pop singer and 'VJ' Anoushka, amidst many others.
According to Edmon Chung, CEO, DotAsia Organisation Limited, "There are more than 450 million online customers in Asia, and the .asia domain name is a gateway to reach this largest Internet market in the world. While .com ignited the ecommerce boom in the US, .eu was created for Europe. .asia is the first global top-level-domain that is headquartered in Asia and will be the platform for growth of the region. The Pioneer Domains Program focusses on building positive usage of the .asia domain which in turn drives adoption and development for the Internet community across Asia."
Shibani Kashyap added, "I own ShibaniKashyap.com but I still opted to register ShibaniKashyap.asia and Shibani.asia to secure my cyber identity and to reach out to my fans in Asia with a domain that conveys even better relevance to the region. I intend on making previews of my songs and videos available on my shibani.asia website. I really think that artists should be proactive and book their .asia domain name before anyone else grabs it."
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