The potential of the Indian Animation and Gaming Industry

Animation, simply put ‘the fine art of taking a pencil for a walk’, has today reached stupendous dimensions in its maturity and emerged as a niche industry clocking revenues of USD 80 Billion in FY 2007-08. The potential of the Indian Animation and Gaming industry is touching revenues of USD 550 Million in Animation and USD 161 Million in gaming in FY 2007-08, at a time when the world is looking towards Asia as an upcoming provider for this segment.
Few can argue against India’s potential as an Animation and Gaming hub, especially against today’s backdrop of a fast developing sector, the penetration and potential for this segment - both for cinema and television in India is very encouraging. It promises new developments in gaming and new surprises with screening in 3D and making of Hollywood VFX blockbusters.
With an objective of creating a platform to discuss, debate and preempt industry trends, NASSCOM is pleased to announce the 6th edition of its ‘Animation & Gaming India 2008’ from November 6-7, 2008 at the Hyderabad International Convention Center, Hyderabad. Over the years this event has become a premier event for this emerging sector in India, attracting the industry leaders, analysts, observers and media.
This is the opportunity for an organization to participate in one of the biggest animation events, spread over two days. Participants get a chance to interact with luminaries from the industry, listen to experts debate on topical issues and trends, witness interesting case studies and see the best of animation and gaming previews, in addition to introductions to the latest animation and gaming technologies, most of the time before it is out in the market.
The target audience for this event includes animators, producers, program directors, broadcasters, production units involved in media & entertainment, art & design schools, IT companies, investors, VC’s, government officials from Films Division/ Information and Broadcasting Departments, media etc. It will provide an ideal platform for Indian animation, gaming, electronic media, mobile and console players to participate at the event and demonstrate their competencies, strengths and capabilities.

Chandamama

Chandamama was conceptualised by legendary filmmakers B. Nagi Reddi and his friend Chakrapani. Their reason for launching Chandamama was to familiarise the post-Independence generation with Indian tradition, folklore, mythology and history in the form of stories.
Chandamama has recently been acquired by the Mumbay-based Geodesic. Incorporated in 1999, Geodesic is a publicly traded company with offices in the US , UK , Sweden and Hong Kong . The company has developed the popular universal instant messaging system Mundu (http://www.mundu.com/). Recently the company was awarded the Red Herring Small Cap 100 award – the only Indian company to be included in the Red Herring Small Cap 100 list.
Apart from a highly successful print edition and a rapidly developing online portal (http://www.chandamama.com/), Chandamama is also foraying into films and video production with its bank of over 15,000 exclusive stories. Interactive books and CDs are also part of Chandamama's efforts to reach out, educate and entertain today's young minds. Readers of Chandamama Tamil, Telugu and Hindi can now find their favourite stories in their language at www.chandamama.com/tamil, www.chandamama.com/telugu and www.chandamama.com/hindi. The sites contain a mix of popular Chandamama stories from mythology, historical, comical to contemporary. This takes the number of languages on the website to four including English.
Chandamama.com has also put a part of its 60 year archive online. Currently early editions of Hindi, English, Tamil and Telugu can be found on the site. The other languages, as well as all 60 years back issues will go live soon.