Tuesday, August 14, 2007

Rs 40 Million ‘Cheenti Cheenti Bang Bang' all set to light up the Silver Screen in December'07

Produced at a cost of Rs 40 Million ‘Cheenti Cheenti Bang Bang‘, the first feature produced by Elecom Fiesta Entertainment, is all set to light up the Silver Screen this December.Elecom Fiesta Entertainment is a joint initiative between Kolkata based Elecom Toon and Mumbai based Fiesta Entertainment, where both companies have jointly set up a corpus for producing animated features.If the brochure and other publicity material of the venture‘s first feature are anything to go by, the 80 minute long 2D animated feature looks like a winner.The 80 minutes long film has drawn inspiration for its title from the 1964 children’s book Chitty Chitty Bang Bang by Ian Fleming (which later inspired the 1968 film by the same name). The 2D feature’s story is neither a copy nor an inspired version of it.Cheenti Cheenti Bang Bang revolves around two Kingdoms of Ants who are at loggerheads with each other. However, it is not a battle story altogether. There is a romantic twist too, as the Prince and Princess of warring Kingdoms fall in love. The film in fact works on the premise that ‘War Never Pays’. It endeavors to drive home the point that with unity and peace are the driving factor’s for a nation’s health.Story, script, animation direction, pre production and production are being done in house at Elecom Toon and Fiesta Entertainment is working on all aspects of post production including sound design. The feature will be released in six Indian languages with the Bengali and Hindi versions to hit screens first.Fiesta Entertainment Director N D Nagpal said, "Cheenti Cheenti Bang Bang is the first movie from the bouquet of Elecom and Fiesta joint venture. We have invested a lump sum of Rs 40 Million and an additional Rs 10 Million is expected as investment in our marketing plans and promotion of the movie.""We plan to make one animated movie each year for the next three years. Soon we will be announcing other animated feature which will be based on a famous Indian novel. We also have merchandising plans as part of which we will introduce books, toys, stationery, contests and other promotional activities"On being asked about the production schedule, R D Malik, CEO of Elecom Toon shared, "The production work began in April this year and close to 100 artists are working round the clock. The movie is almost complete and we are planning release it in theatres with four hundred prints‘Cheenti Cheenti Bang Bang also features the voices of well known Indian actors like Ashish Vidyarthi, Mahesh Manjrekar, Asrani and Anjan Srivastva.Nida Fazli‘s awe inspiring lyrics in the film find voices of renowned singers including Shaan, Shreya Ghosal, Kunal Ganjawala, Sudesh Bhosle and Rashid Khan

1 comment:

Anuradha Khanna said...

seems like an interesting movie. looking forward to check it out.
if you need to know the reviews, check out what the audience have to say immediately after the first day first show on http://www.mypopkorn.com/movies - that's my regular source of info so that i don't end up spending money on a movie that's not worth it ;)