Thursday, January 10, 2008

Branding of 2010 Commonwealth Games

Idiom Design & Consulting, a design solutions provider, has developed the visual identity and branding for the 2010 Commonwealth Games. According to a press release, “The identity design truly embodies a global approach with the Indian spirit thus, providing inspiration for the future generation”. The logo for the Delhi Commonwealth Games was inspired by the Chakra, the national symbol of freedom, unity and power. “Spiralling upwards, the logo depicts the growth of India into a proud, vibrant nation, her billion people coming together to fulfil their true destinies.” Mr Viren Razdan, President, Idiom Design & Consulting, said, “The identity for the games is rooted and deep, on one hand, and vibrant and futuristic, on the other. Just like our nation!” (courtsy The Hindu Business Line)

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