Thursday, March 20, 2008

Pritish Nandy in Rs 1800 crore deal for animation movies

Pritish Nandy Communications Ltd (PNC) has struck a Rs 1800 crore ($45 million) deal with DQ Entertainment (DQE), one of the world's leading animation and gaming production companies, to co-develop and co-produce six animation movies over the next three to four years. Announcing the deal Wednesday in DQE's Hyderabad office, PNC chairman Pritish Nandy said that both the companies would later jointly work out the budget of each of these six movies. "The movies will be in animation and live action. Each project will be announced separately and all of them shall be released globally," Nandy told IANS on phone. Last May, PNC had also signed a five-movie deal with Motion Pixel Corporation (MPC), a Florida-based animation company that has its animation studios, Estudio Flex, in Costa Rica. The PNC-MPC deal envisaged that all the five movies would be 3-D animated full-length Bollywood variety of movies with Indian and international actors. Nandy had earlier said that the first of these movies was now in the final stages of production. "DQE is a world leader in the high-end animation and film content space. The range and quality of its work has impressed us. We are delighted to associate with its talented team of 3,000 professionals," said Nandy. PNC is also exploring gaming extensions for all platforms to be co-developed with DQE, including comic book spin-offs. DQE has already collaborated with production houses in other parts of Asia, Europe and North America for 'Long Form Animation' for TV, home video and feature-length movies. Animation content produced at DQE Hyderabad facilities have been used by channels like BBC, Nickelodeon, Discovery, Cartoon Network and Disney.

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