Tuesday, July 24, 2007

Watch the New Add of Radio City in flash animation

Be it movies, casting, daily soaps, or even marketing. Animation has always been a prolific medium of communication and of late, it‘s now being used in every possible aspect of marketing and branding.

Recently music major Radio City 91.1 FM has rolled out with its new marketing campaign ‘Fun ki Nayi Bhasha‘ where animation has been used intensively.

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Click to Watch the Video

As part of the campaign, Radio City has taken idioms, added a fun twist to them and created a fun experience by using flash animation in viral ads and interpreting them literally to demonstrate a whole new refreshing take on life. "The idea behind the campaign is to get our audience to participate and add to the new language of fun on Radio City" said Rana Barua, National Marketing Head of Radio City.

Barua shared, "Animation is a very pertinent tool that we have decided to use to take our ‘Fun ki Nayi Bhasha‘ across to our listeners. I believe that animation should and can be used effectively to express thoughts and key messages that one would like to communicate."

The Bansuri webisode (viral) of duration 80 seconds has been conceived by the creative team at Meridian. As the future plans of Radio City, there are other webisodes which are in pipeline and will soon be out on the net.

On being asked about the response of the campaign, Barua said, "We are quite thrilled on the response we have received so far. It‘s really been very positive, be it from our listeners or other players across industries."

"Combined with Radio City‘s previous pioneering initiatives, the viral campaign will further enhance and amplify the communication listeners across the length and breadth of the country. Through the viral campaign listeners will be able to view and experience a sense of unshackled spontaneity and associate that with the brand Radio City" concluded Rana.

Watch the Video Here

1 comment:

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