Wednesday, June 4, 2008

A unique 360 degree video entertainment portal, launched by Essel Group’s Digital Media Convergence Ltd, hosts webisodes (encapsulated TV episodes) of television programmes drawn from leading TV channels. Impressed by the novel concept channels like Zee, Sony, Star, Eros entertainment, Subhash Gai and others have joined hands with DMCL to present webisodes, each one being a three minute version of a 30-minute episode, related to drama, romance, comedy, fiction, or soap, reality, lifestyle, movie clips, soap operas, sports, and news. By tracking the visitor’s surfing pattern, can help customise content and features that are best suited to an individual. He or she can also interact with people with similar preferences, integrate on all devices and post their opinion on the webisodes. Another great feature of this website is MyStage — a platform provided for users to showcase their talent. Instant fame is just a click away if you aspire to become a singer, actor, reporter, spiritual guru, or a DJ. All you need to do is to upload your videos to the site. You can get even paid for it, and this would depend on the number of times the video gets viewed. A recent success story at MyStage is that of Ms Indira Naik whose upload helped her to launch her music video, successfully. According to Alexa Ranking, launched barely two months ago, is ranked among the top 12,000 websites and its viewership is around two lakhs, a day.

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