Prime Focus' VFX adds zing to Bisleri TVC

Gone are the days of bottled mineral water. With new entrants banking on the 'Himalayan origin' factor, Bisleri has released its latest 40-seconder that positions the brand as mountain water, courtesy Prime Focus, Ambience Advertising and White Light Motion Picture. The ad escaped the normal routine of storyboard-to-post production and was treated more like a piece of art. The director's vision filled in the gaps. Reading straight out of the duo's brief to Prime Focus: "Treat water like the elixir of life. The ad must go through the stages of birth, assimilation, generation, celebration and return to source. Use graphics as a connect between traditional beliefs and today's newer value system".Only the water body by the mountain and the droplets are CG, rest of the water movements were shot and further enhanced. Prime Focus Senior Manager (Business Development), Kunaal Saigal added, "A lot of experimentation went into making this commercial as the script was open ended. There were days when we thought we have wrapped it up, but the very next day we would go back thinking no, let's add something to it."The important dance and gushing water sequences were shot at high frame rates 500 or 1000 fps. "We now have a huge library of shots of water," added Jayant, "as water in every form, droplets, bubbles, flowing was either used as the main focus or in the background."
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Cadbury gorilla is voted favourite TV ad for 2007

Cadbury’s have just launched a £6.2m campaign for Dairy Milk featuring a gorilla playing the drum solo of Phil Collins’ track ‘In the Air Tonight’. The ad was written and directed by Sony Bravia ‘balls’ creative director Juan Cabral of Fallon London. Rather than wet our appeite for gorgeous tasting chocolate, the ad simply aims to entertain.Laurence Green, planning director of Fallon, “Cadbury traditionally did well-built ads for the interruption age when consumers had an implicit media deal with advertisers. In exchange for free TV they would allow us to interrupt their programmes with commercials,” says Green. “The nation has a massive soft spot for CDM and it is deeply embedded in the national psyche. For a brand that is so well known, it’s arguable whether the old style interruption advertising model is the best model for the future. So we are trying to engage more genuinely with our audience.”
The website TellyAds.com named the top 20 favourite adverts based on the number of times each clip was viewed online. Its founder, Jon Cousins, said: "There are those who say TV advertising has had its day, but a lot of people who visit our site tell us they think the ads are often better than the programmes. It's interesting to see that there have been around 4,000 new TV adverts produced this year alone. Created by the award-winning Fallon agency in London, the commercial has stimulated great interest, partly because it does not feature the product until the very end. (Guardian)

Cadbury Mini 2D animated TVC by Famous House of Animation

Mumbai based Famous House of Animation has recently created a refreshingly wonderful 2D animated TVC for Cadbury Mini.
The TVC Nanha Jadugar was worked on by 20 artists and was completed in 22 days.
Divided into three sections the story of the commercial revolves around a kid magician ‘Nanha Jadugar‘, who turns big things into small to entertain his friends.
The Creative Director, Famous House of Animation E. Suresh shared, "I was very clear that this will work very well with 2D. And 2D has once again become rare in terms of its presence in the TV ads. 3D and clay have become very popular lately, so I felt a need to showcase more variants within the 2D animation category to make people bold enough to go for this medium."
The first section has the Nanha Jadugar making his dad‘s car into a toy car but fails to get it back into its original size. Dad is furious, the kids run off.
The second situation is where the small kids play cricket against big bad boys and Nanha Jadugar comes to their rescue by making the opponent bats-man‘s bat really tiny like an ice-cream spoon and gets him clean bowled. The big bad boys get furious and the kids run off.
In the last section the kids feel like having Perk and other Cadbury products, but they have only Re 1 and 2. So, the Nanha Jadugar swings into action by making a section of Cadbury products smaller in sizes to make them available at the same price. The kids are all excited with the new twist in the story for once without any repercussions like the earlier situations.
Suresh said, "2D as a style seems to be very unimpressive when one has to take a client through to get him/her on board of a 2D animation production ship. It is comparatively easy with 3D and clay animation. Many clients view clay as a very exclusive medium to use and rightly so as the craftsmanship availability is rarer and that makes it very expensive too."
"But we in India, especially our TV audience are not oriented at all to the wide range of possibilities that 2D animation as a medium can offer. I would jump at an opportunity to make a stylized animated ad any day given the right amount of time, budget and patience" he concluded.